Creative loop by destination

This page says which steps of the creative loop you can take on each destination through Apostra’s V3 API today. It is generated from the declarations in Apostra’s code, so it changes in the same change as the code it describes.

The steps

Step	What it means
Make	Make a creative in a Creative Session, in a format the destination launches.
Preview	See the destination’s own preview of the creative before launch. Apostra’s labelled approximation is available for every destination; see Creative previews.
Launch	Send the creative to the destination and assign it to a buy.
Per-ad delivery	See how each ad or creative did, day by day, under one creative id.
Claim	Turn an ad made outside Apostra into an Apostra creative.
Refresh	Change the creatives on a live buy.

Each step is 🟢 Available (offered now, subject to your account’s permissions with the destination), 🔵 Testing (built, and Apostra is validating it before offering it broadly) or ⚪ Planned (not offered yet).

At a glance

Destination	Make	Preview	Launch	Per-ad delivery	Claim	Refresh
Meta	🟢 Available	⚪ Planned	🟢 Available	🟢 Available	⚪ Planned	🟢 Available
TikTok	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned
Snap	🟢 Available	⚪ Planned	🟢 Available	⚪ Planned	⚪ Planned	🔵 Testing
Pinterest	🟢 Available	⚪ Planned	🟢 Available	⚪ Planned	⚪ Planned	⚪ Planned
Google Ads	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned
Reddit	🔵 Testing	⚪ Planned	🔵 Testing	⚪ Planned	⚪ Planned	⚪ Planned
Spotify	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned
LinkedIn	⚪ Planned	⚪ Planned	🔵 Testing	⚪ Planned	⚪ Planned	⚪ Planned
OpenAI Ads	⚪ Planned	⚪ Planned	🟢 Available	⚪ Planned	⚪ Planned	🔵 Testing
Amazon Ads	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned	⚪ Planned
Managed sales agent	🟢 Available	⚪ Planned	🟢 Available	⚪ Planned	⚪ Planned	🟢 Available
Third-party sales agent	🟢 Available	⚪ Planned	🟢 Available	⚪ Planned	⚪ Planned	🟢 Available
Operator-run seller	🟢 Available	⚪ Planned	🟢 Available	⚪ Planned	⚪ Planned	⚪ Planned

Ad platforms

TikTok

Step	Availability	Details
Make	⚪ Planned	Launch is not offered yet.
Preview	⚪ Planned	TikTok renders its own preview of a saved in-feed video, which Apostra does not return through V3 yet.
Launch	⚪ Planned	TikTok’s formats are in Apostra’s catalog, but the end-to-end buyer workflow is not finished.
Per-ad delivery	⚪ Planned	Apostra does not offer this yet.
Claim	⚪ Planned	Apostra does not offer this yet.
Refresh	⚪ Planned	Apostra does not offer this yet.

Full detail: TikTok compatibility.

Snap

Step	Availability	Formats	Details
Make	🟢 Available	`image`, `video_hosted`	Images with the default engine; `video_hosted` needs a connected engine.
Preview	⚪ Planned		Snap renders its own preview of a saved 9:16 image or video, which Apostra does not return through V3 yet.
Launch	🟢 Available	`image`, `video_hosted`	Full-screen 9:16 images and video.
Per-ad delivery	⚪ Planned		Apostra does not offer this yet.
Claim	⚪ Planned		Apostra does not offer this yet.
Refresh	🔵 Testing		Replaces the creatives on a live ad squad. Pausing one ad is not available. AdCP actions: `update_creative_assignments`.

Full detail: Snap compatibility.

Step	Availability	Formats	Details
Make	🟢 Available	`image`, `video_hosted`	Images with the default engine; `video_hosted` needs a connected engine.
Preview	⚪ Planned		Pinterest renders its own preview of a saved creative placed in one ad group, which Apostra does not return through V3 yet.
Launch	🟢 Available	`image`, `video_hosted`	Standard Pins and video Pins.
Per-ad delivery	⚪ Planned		Apostra does not offer this yet.
Claim	⚪ Planned		Apostra does not offer this yet.
Refresh	⚪ Planned		Creatives cannot be changed on a live Pinterest buy yet.

Full detail: Pinterest compatibility.

Google Ads

Step	Availability	Details
Make	⚪ Planned	Launch is not offered yet.
Preview	⚪ Planned	Google renders its own preview of a saved Performance Max asset group, which Apostra does not return through V3 yet.
Launch	⚪ Planned	Google Ads formats are in Apostra’s catalog, but the end-to-end buyer workflow is not finished.
Per-ad delivery	⚪ Planned	Apostra does not offer this yet.
Claim	⚪ Planned	Apostra does not offer this yet.
Refresh	⚪ Planned	Apostra does not offer this yet.

Full detail: Google Ads compatibility.

Step	Availability	Formats	Details
Make	🔵 Testing	`image`, `video_hosted`	Images with the default engine; `video_hosted` needs a connected engine.
Preview	⚪ Planned		Reddit’s preview link has to be made by hand in Reddit Ads Manager first.
Launch	🔵 Testing	`image`, `video_hosted`, `image_carousel`	Image, video and carousel posts.
Per-ad delivery	⚪ Planned		Apostra does not offer this yet.
Claim	⚪ Planned		Apostra does not offer this yet.
Refresh	⚪ Planned		Creatives cannot be changed on a live Reddit buy yet.

Full detail: Reddit compatibility.

Spotify

Step	Availability	Details
Make	⚪ Planned	Launch is not offered yet.
Preview	⚪ Planned	Apostra does not offer this yet.
Launch	⚪ Planned	Spotify’s formats are in Apostra’s catalog, but the end-to-end buyer workflow is not finished.
Per-ad delivery	⚪ Planned	Apostra does not offer this yet.
Claim	⚪ Planned	Apostra does not offer this yet.
Refresh	⚪ Planned	Apostra does not offer this yet.

Full detail: Spotify compatibility.

Step	Availability	Formats	Details
Make	⚪ Planned		A Creative Session does not make this destination’s formats yet.
Preview	⚪ Planned		Apostra does not offer this yet.
Launch	🔵 Testing	`native_in_feed`	Lead Gen Form ads only.
Per-ad delivery	⚪ Planned		Apostra does not offer this yet.
Claim	⚪ Planned		Apostra does not offer this yet.
Refresh	⚪ Planned		A creative cannot be added once a LinkedIn buy is created.

Full detail: LinkedIn compatibility.

OpenAI Ads

Step	Availability	Formats	Details
Make	⚪ Planned		A Creative Session does not make this destination’s formats yet.
Preview	⚪ Planned		OpenAI Ads publishes no preview response Apostra can rely on.
Launch	🟢 Available	`native_in_feed`, `sponsored_placement`	Chat cards and product ad templates.
Per-ad delivery	⚪ Planned		Apostra does not offer this yet.
Claim	⚪ Planned		Apostra does not offer this yet.
Refresh	🔵 Testing		AdCP actions: `replace_creative`, `update_creative_assignments`.

Full detail: OpenAI Ads compatibility.

Amazon Ads

Step	Availability	Details
Make	⚪ Planned	Launch is not offered yet.
Preview	⚪ Planned	Apostra does not offer this yet.
Launch	⚪ Planned	Amazon Ads creative formats are not offered yet.
Per-ad delivery	⚪ Planned	Apostra does not offer this yet.
Claim	⚪ Planned	Apostra does not offer this yet.
Refresh	⚪ Planned	Apostra does not offer this yet.

Full detail: Amazon Ads compatibility.

Sellers

A seller’s own sales agent can narrow these steps further.

Managed sales agent

Sellers who run their ad server, such as Google Ad Manager, through the sales agent Apostra hosts for them.

Step	Availability	Formats	Details
Make	🟢 Available	`image`, `video_hosted`, `audio_hosted`	Images with the default engine; `video_hosted` and `audio_hosted` need a connected engine.
Preview	⚪ Planned		You see Apostra’s labelled approximation. The seller’s own preview is used only when the seller reviews your creative.
Launch	🟢 Available	Set by each seller	Any format the seller’s products take. Apostra sends the creative before the buy, and it waits for the seller’s review.
Per-ad delivery	⚪ Planned		Sellers report delivery by package today. Per-creative daily figures wait on composable delivery breakdowns in AdCP.
Claim	⚪ Planned		Adopting a creative the seller already runs waits on AdCP’s library-level creative merge.
Refresh	🟢 Available		Adds or removes a creative on a live buy when the sales agent allows it. Weights and rotation are not available yet. AdCP actions: `update_creative_assignments`, `remove_creative`.

Third-party sales agent

Sellers who connect their own AdCP sales agent to Apostra.

Step	Availability	Formats	Details
Make	🟢 Available	`image`, `video_hosted`, `audio_hosted`	Images with the default engine; `video_hosted` and `audio_hosted` need a connected engine.
Preview	⚪ Planned		You see Apostra’s labelled approximation. The seller’s own preview is used only when the seller reviews your creative.
Launch	🟢 Available	Set by each seller	Any format the seller’s products take. Apostra sends the creative before the buy, and it waits for the seller’s review.
Per-ad delivery	⚪ Planned		Sellers report delivery by package today. Per-creative daily figures wait on composable delivery breakdowns in AdCP.
Claim	⚪ Planned		Adopting a creative the seller already runs waits on AdCP’s library-level creative merge.
Refresh	🟢 Available		Adds or removes a creative on a live buy when the sales agent allows it. Weights and rotation are not available yet. AdCP actions: `update_creative_assignments`, `remove_creative`.

Operator-run seller

Sellers whose operator works through Apostra’s seller tools and places creatives in their own systems.

Step	Availability	Formats	Details
Make	🟢 Available	`image`, `video_hosted`, `audio_hosted`	Images with the default engine; `video_hosted` and `audio_hosted` need a connected engine.
Preview	⚪ Planned		The destination’s own API offers no way to do this.
Launch	🟢 Available	Set by each seller	An operator at the seller adds the creative to the seller’s systems by hand and confirms it.
Per-ad delivery	⚪ Planned		Daily reports from these sellers carry no creative breakdown.
Claim	⚪ Planned		Apostra does not offer this yet.
Refresh	⚪ Planned		A change on a live buy goes to the seller’s operator as a request.

Start building

Build your integration

Workflow recipes

MCP reference

Shared reference

Creative loop by destination

The steps

At a glance

Ad platforms

Meta

TikTok

Snap

Pinterest

Google Ads

Reddit

Spotify

LinkedIn

OpenAI Ads

Amazon Ads

Sellers

Managed sales agent

Third-party sales agent

Operator-run seller

​The steps

​At a glance

​Ad platforms

​Meta

​TikTok

​Snap

​Pinterest

​Google Ads

​Reddit

​Spotify

​LinkedIn

​OpenAI Ads

​Amazon Ads

​Sellers

​Managed sales agent

​Third-party sales agent

​Operator-run seller

The steps

At a glance

Ad platforms

Meta

TikTok

Snap

Pinterest

Google Ads

Reddit

Spotify

LinkedIn

OpenAI Ads

Amazon Ads

Sellers

Managed sales agent

Third-party sales agent

Operator-run seller