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Standard is the plan a new organization takes when it signs up. It has no monthly charge, and you pay only for the metered activity your accounts do. It covers every account type, so you do not pick a plan before you pick what you want to set up.
Standard starts on 12 December 2026, when the Rate Card that adds it (public version 2026-12-12) takes effect. The public Rate Card shows it as upcoming until then. Until that date, signup and Plan & Billing offer the plans on the Rate Card in effect today, as before, and nothing on this page applies yet.

Take it at sign-up

When you sign up, the page asks you to accept the Terms of Service. The sentence beside the checkbox says that accepting also gives your organization the current rates of the Standard plan, and links to the public Rate Card. Ticking the box is your election of the plan. You choose what you are setting up (Campaign management, a seller account, Agents or the Partner Program), and the organization starts on Standard. A new seller account starts as a Listing account, which costs nothing, and you can change it to a Storefront in place (see Change a Seller Account’s type). This applies when you create a new organization. Joining an organization adds no plan. Claiming an account nobody administers adds none either, because that account may already hold terms of its own. If something stops the plan being recorded, signup still finishes. Plan & Billing then offers Standard to a direct administrator of the organization.

What it costs

The live Rate Card is the authority and can change on 30 days’ written notice, as the Terms say. See The published Rate Card for where to read it.

What each account type pays for

The plan has one rate. Which activities are charged depends on the account type that did them. Everything else is charged at the plan’s rate. The metered activities are a brief response (1 IU), an Interchange media buy in each billing period it is active (1 IU), and Enhanced Reporting (4 IUs for each connected account in each billing period). A Listing account cannot use Enhanced Reporting. The account type is read at the moment an activity happens, so changing an account’s type changes what later activity costs and leaves what you have already been charged. See Change a Seller Account’s type and Billing: plan and invoices.

Which accounts the plan allows

Standard allows every account type: Campaign management, Storefront, Listing, and at most one Agents account. The account types an organization can add, and the reason when it cannot add one, are in organization.addableAccountTypes on the organization account’s get_status (see Account types).

Move to Standard from the Listing plan

An organization that is already on the Listing plan stays on it until it chooses Standard. The Listing plan allows Listing accounts and one Agents account, and refuses the other types. Choose Standard in Plan & Billing (see Plan & Billing) to lift that. The choice records an approval that a direct administrator of the organization confirms on Apostra. When it is approved, the Listing plan ends and Standard starts. Your accounts keep their types, and nothing you have already been charged changes. Until then, the Add account dialog in the web app shows the types the plan does not allow greyed out, says why, and links to Plan & Billing. A person who is not an administrator is told to ask one. An agent reads the same answer from organization.addableAccountTypes (see above).

When the Rate Card changes

Standard follows the current Rate Card. A new revision applies to your organization only if its written notice went out at least 30 days before your next renewal starts. Otherwise you renew on the revision you are on and take the new one the month after. Nothing you have already used or committed changes. Plan & Billing shows a pending change and the date it takes effect until it does.