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Before a buyer’s agent can buy from you, it asks you for an account (AdCP sync_accounts). Each account is one brand bought through one agency, shown for example as loetje.nl care of draftdigital.nl. This is the same job your CRM or order system does today when a new advertiser or agency comes to you: you decide whether to work with them, on what terms, and which advertiser they are in each of your systems.

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The two decisions

  1. Approve: do you work with this buyer, on these terms? By default, Apostra approves a new account for you when it asks for payment terms of net 60 or shorter, for prepay, or for no particular terms. A request for longer terms waits for your review.
  2. Map: which advertiser in each of your systems is this buyer? Each inventory source, such as your ad server or a sales agent you connected, books buys against its own advertiser or account. For each source, the buyer is either mapped to one of them, or the source needs no account for this buyer.

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The two cases

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Why only some buyers wait for you

Apostra does most of this for you, so most buyers never need you:
  • Approval. Most buyers ask for standard terms, so they are approved without you.
  • Your default advertiser. On a Google Ad Manager or FreeWheel source run by Apostra’s sales agent, a buyer billed through Apostra goes to the default advertiser you set for that connection until you choose another.
  • Your own sales agent. Apostra maps the buyer to the matching account your agent lists, or asks your agent to create one.
  • Sources with no buyer accounts. A source that doesn’t keep an account per buyer needs nothing from you.
A buyer waits for you when Apostra can’t decide alone. For example:
  • the buyer asked for longer payment terms than you approve automatically;
  • you bill the buyer directly, so they need an advertiser of their own rather than your default;
  • the source isn’t run by Apostra’s sales agent, or you haven’t set a default advertiser for it;
  • several of the source’s accounts match the buyer, and you need to choose one; or
  • the account the buyer was mapped to is no longer listed by the source.
The Buyer Account Mapping Page shows each buyer’s status on each source.

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What happens until you act

Until a source is decided for a buyer, that source is held back from them: its products are not shown to the buyer, and the buyer’s buys do not route there. Sources that are decided keep working. If no source is decided yet, a buyer’s product request returns no products, with a message that their account with you needs setting up, rather than a search that never finishes.

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Bring your existing advertiser list

You may already keep the link between one advertiser across your systems in a CRM, an order management system or a spreadsheet. You don’t have to map buyers one at a time: on the Buyer Account Mapping Page, download the mapping CSV, fill in the account each source uses for each buyer, and import it. Apostra checks every row against the accounts that source has listed and shows you any row it cannot match before anything changes. Apostra does not read your CRM directly.