Apostra assistant
The product assistant is moving from Murph to Apostra. During the staged rollout, your account may still show Murph until Apostra branding is enabled for you. Once enabled, the assistant and its calls to action use Apostra, including Ask Apostra. New links use/{customerId}/apostra, including
/{customerId}/apostra/c/{conversationUid} for a conversation. Existing
/murph bookmarks and shared conversation links continue to work: Apostra
redirects them to the matching new route without dropping supported page
filters or the conversation ID. You do not need to update existing links.
API and agent integrations keep their current compatibility identifiers during
this rollout. Continue to use
/api/v2/murph, /mcp/v2/murph, and the
ask_murph tool. A future identifier change will use an additive alias and a
published deprecation period.Dictate a message
Select the microphone in the message box, speak, then select it again to stop. The assistant turns your speech into text and places it in the message box at your cursor, so you can check and edit it first. Nothing goes to the assistant until you send the message.- A recording stops on its own after two minutes and is transcribed.
- If the recording has no speech in it, such as silence or background noise, nothing is added to your message and you see a “no speech” notice. Speak at a normal level close to your microphone.
- The first time, your browser asks for permission to use the microphone. If you block it, allow microphone access for the Apostra site in your browser settings to use dictation.
- The microphone appears only in browsers that can record audio.
- Dictation is unavailable once you reach your daily usage limit, until it resets.
Account Switcher
If you belong to multiple accounts (for example, a Buyer account and a Seller account), use the account selector in the top-right corner to move between them. It also appears when you have a pending account invitation. A standalone account with no invitation or other account to reach does not show a redundant selector. Accounts are grouped under their organization’s name, with your current organization first; when the list is long, a search field at the top finds an account by its own or its organization’s name. See the account switcher. For organizations with the new settings group, the selector lists switchable accounts and pending invitations. Organization administrators add, archive, and restore child accounts in Settings → Organization → Accounts. Organization members and billing details are in the adjacent panes. Until that group is available, the existing organization controls remain in the selector.Your preferences
Settings that belong to you rather than to the account are on one page: open the menu behind your initials in the top-right corner and choose Your preferences. Notification settings in the same menu opens that page at your notification preferences. The page holds:- Response language: the language the assistant replies in. New chats use it, and a conversation you already started keeps the language it was in. The app’s own labels use it too where a translation exists, and stay in English otherwise.
- Receive Apostra product updates: whether you receive occasional product updates from Apostra.
- Notifications: which events reach you, by email and in the app.
- Your personal details and the account you are working in.
Buyer Homepage
After logging in as a Buyer, you’ll see the buyer homepage with quick-access cards for campaigns, advertisers, API keys, and member management. From here you can:- Get started with documentation and quickstart guides
- View reporting for campaigns and media buys
- Manage creatives for your campaigns
- Manage advertisers for your organization
- Manage API keys for your integrations
- Manage members and permissions
Seller Homepage
After logging in as a Seller, you’ll see the seller homepage with quick-access cards for your storefront, campaigns, API keys, and member management. From here you can:- Get started with documentation and quickstart guides
- View your storefront and manage products and inventory
- View reporting for campaigns and media buys
- Manage API keys for your integrations
- Manage members and permissions
API Keys
Click Manage API keys from the dashboard to view your existing keys. The primary list contains your keys. For organization administrators, it contains user-owned keys across the organization so an admin can inspect their access levels and revoke them. Each key acts as its owner: it follows that person’s account and resource access, while its selectedinterchange:read, interchange:write, or
interchange:admin access level can narrow what the integration may do. Account
administrators also see existing account-owned and legacy keys in separate migration
sections.
Creating an API Key
Click + Create API Key to open the creation form. Fill in the following fields:
For durable shared automation, create a dedicated service user, assign that user only
the accounts and resources the integration needs, and create the key as that user.
Advertisers
Click Manage advertisers from the dashboard to view and manage advertiser accounts. The advertiser list shows each advertiser’s name, brand domain, description, status, and creation date. Use the three-dot menu on each row to manage individual advertisers.Creating an Advertiser
Click + Create advertiser to open the creation form.Adding an advertiser in chat
You can also add an advertiser without leaving the chat: ask the assistant (for example, “add an advertiser called Acme at acme.com”) or click + Add advertiser on the Advertisers overview. A guided in-chat form opens — pre-filled with anything you already said — capturing the same fields above except Description, resolving the brand for confirmation, and creating the advertiser when you submit. Once it’s created you can switch straight into it or add another. The in-chat form neither shows nor changes a description; set or edit it in the Create advertiser or edit dialog on the Advertisers page, and a description you saved there stays on the advertiser.Advertiser settings and client access
In a Media Company account, open an advertiser’s settings from the pencil beside it in the left rail. Advertiser settings holds the advertiser’s status, name and reporting time zone, and Client access, where you invite someone from the client, approve what they can do, and suspend or revoke their access. The account Settings menu has no Advertisers section, and there is no separate Advertisers page in Settings. An older/advertisers link opens the Advertisers workspace, and an older link that names one advertiser opens that advertiser’s chat. See Update an advertiser and Invite and manage a client’s access.
Media Company advertiser setup
In a Media Company account, select Add advertiser from Advertisers or Campaigns to open the same guided form. Sandbox is available to every Media Company and makes no real platform calls or spend. Accounts enrolled for live campaign management can explicitly choose Live; other accounts see Sandbox only. After creation, the roster refreshes before you switch into the new advertiser.Member Management
Members live in Settings. Open Settings from the left rail — this switches the rail from its usual sections (chat, your storefront, campaigns) into its settings sections — then choose Account members to see and manage who can access the current account. On a storefront, the Settings switch is the small control at the top of the rail, beside the Storefront button; the same switch takes you back. In an organization that manages several accounts, Settings → Organization → Members manages the organization’s own members.
On a storefront, the Settings switch is the small control at the top of the left rail, immediately to the right of the Storefront button.
Inviting members
On Account members (or Organization members), click Invite members to open the invite dialog. It is a single step:- Email addresses — type one or more addresses. Press Enter, Tab, or comma to commit each one; each committed address becomes a removable tag, and anything that is not a valid email address is flagged so you can correct it before sending.
- Permission — choose the role the invited people receive: Member, Operator (the default), or Admin.
- Account — when the organization manages more than one account, choose whether to invite them into the current account or into another account you administer.

The invite dialog: add email addresses, choose a permission, and send.
Next Steps
Authentication
Learn how to use your API key to authenticate requests
Quick Start
Get started making API calls with your key