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A signed-in Apostra customer can introduce another company to Apostra and earn Intelligence Units (IUs) for their organization when that company becomes a customer. Submit a referral from Refer a company in the account menu of the Apostra web app and follow its status on the same page. There is no V3 tool for referrals yet. Submitting one is a step you take in the web app, so an agent cannot do it for you.

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What to submit

Submit one person at the company you are referring:
  • their name;
  • their work email;
  • the company name; and
  • optionally, why the company may be a good fit (up to 1,000 characters).
Apostra refuses a referral when:
  • the email is a personal address from a free mail provider;
  • the person works at your own email domain, because the referral must be to a different company; or
  • the same person already has an active referral.
Only a person signed in to Apostra can submit one. A service token cannot. Submitting the form does not earn anything. Apostra handles outreach and review.

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When a referral succeeds

A referral succeeds when Apostra links it to a new, active Apostra customer and confirms one of these:
  • the referred company has started a paid plan; or
  • the referred company is a buyer that has reached the agentic media-spend threshold shown on the referral page.
The referred company and your organization must be different, and a referred company can earn a reward for only one referral. When the referral succeeds, the offer shown on the referral page is added to your organization’s shared IU wallet. Everyone in the organization sees the same reward; it is not a personal balance. The page shows the current IU amount and how long the reward lasts before it expires. Referral IUs expire a set number of days after they are issued, and the page shows that number. They have no cash value and are added to the IU wallet your organization already has. Apostra reviews each referral and may change or end the offer.

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Referral statuses

The IU wallet and what IUs pay for are described in Plan and billing.