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What a Session is

When a buyer’s agent asks your storefront for products or a proposal, your storefront agent answers on your behalf. A Session keeps the record of that conversation, including requests your agent turned down because nothing matched. Open Sessions in your seller workspace and you see one row per conversation, newest first. Open a Session and you see two things side by side:
  • What the buyer asked for. The brief in the buyer’s own words, plus the advertiser or brand, channels, countries, flight dates, budget and creative formats they gave.
  • What your agent answered. The opening line of the pitch, the products it offered, the outcome (Pitched, Passed or Asked for more information), the bundles it put together, and any lessons that shaped the answer. When it passed because nothing matched, you also see that reason.
Long briefs are shortened to their first 1,200 characters, and each list shows up to 12 items. The full record stays with the conversation.

Who can see what

A Session is your record of your own agent’s work. Your team can read it. The buyer cannot read your side of it.
  • Buyers never see your private notes, your lessons, the reasons your agent made a choice, or anything your storefront exchanged with your own inventory sources to fulfil an order.
  • Where buyer access to Sessions is switched on, a buyer sees only what passed between them and your storefront: their request and your agent’s answer.
  • Another seller can never see your Sessions.

Leave a private note

Under any answer your agent gave, you can write a private note: what you liked, what you would have done differently, or what the agent should know next time. For example: “For stationery brands, lead with the lifestyle video package.” A note is only for you and your team. It is never sent to the buyer and it does not change what your agent does on its own. If you want the agent to act on it, turn it into a lesson (see below).

Teach your agent from a note

If your storefront is in the lessons pilot, a saved note shows Teach this. It turns your note into a proposed lesson: a short piece of guidance, in your own words, that your agent will follow on future briefs once an administrator approves it.

Open Sessions from any assistant

Sessions opens the same way in Murph, Claude and ChatGPT. In Murph, Teach this drafts the lesson for you. In other assistants, Teach this tells the assistant which note you chose, and you ask it to draft the lesson in your own words.

If an answer was wrong

An answer from your agent is a proposal, not a booking. Media buys wait for your approval unless you have chosen automatic approval, and manual approval is the default (see Reviewing buyer transactions).
  • Correct it for next time. Leave a note and, if your storefront is in the lessons pilot, teach a lesson from it.
  • Stop new business while you sort it out. Pause your storefront. Buyers stop seeing your products and cannot place new buys, while campaigns already running keep delivering. Unpause when you are ready.
  • Notice it sooner. Sessions does not yet send an alert when a new conversation arrives, so check it regularly.

Availability

Sessions for storefront conversations are being rolled out to sellers in stages. If you do not see conversations yet, your storefront has not been switched on. Teach this and lessons are part of a staff-enabled pilot.

Lessons

Turn your notes into guidance your agent follows

Session timeline (API)

Read Sessions and save notes from your own tools