Open the canonical glossary
Read the complete, customer-facing definitions used across Apostra.
Core Concepts
Developer Glossary
Use Apostra terminology consistently in API integrations and agent instructions.
Apostra uses the same vocabulary in the product, documentation, API
schemas, and agent tools. Do not translate Buyer, Seller Account, campaign,
media buy, proposal, or inventory terms into integration-specific synonyms
when storing or presenting platform state.