> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apostra.com/llms.txt
> Use this file to discover all available pages before exploring further.

# The Standard plan

> The one plan a new organization accepts when it signs up: what it costs, what each account type pays, how it renews and where to read its rates.

Standard is the plan a new organization takes when it signs up. It has no monthly
charge, and you pay only for the metered activity your accounts do. It covers every
account type, so you do not pick a plan before you pick what you want to set up.

> [!NOTE]
>
> Standard starts on 12 December 2026, when the Rate Card that adds it (public version
> `2026-12-12`) takes effect. The public Rate Card shows it as upcoming until then. Until
> that date, signup and Plan & Billing offer the plans on the Rate Card in effect today,
> as before, and nothing on this page applies yet.

## Take it at sign-up

When you sign up, the page asks you to accept the Terms of Service. The sentence
beside the checkbox says that accepting also gives your organization the current
rates of the Standard plan, and links to the public Rate Card. Ticking the box is
your election of the plan. You choose what you are setting up (Campaign management, a
seller account, Agents or the Partner Program), and the organization starts on Standard. A new seller account
starts as a Listing account, which costs nothing, and you can change it to a Storefront
in place (see [Change a Seller Account's type](https://docs.apostra.com/v3/seller-account-type.md)).

This applies when you create a new organization. Joining an organization adds no plan.
Claiming an account nobody administers adds none either, because that account may already
hold terms of its own.

If something stops the plan being recorded, signup still finishes. Plan & Billing then
offers Standard to a direct administrator of the organization.

## What it costs

| | Standard |
| - | - |
| Monthly charge | \$0 |
| Price per IU | \$5, or €4.50 or £4 |
| Payment terms | 30 days |
| Renewal | Automatic, one month at a time |

The live Rate Card is the authority and can change on 30 days' written notice, as
the Terms say. See [The published Rate Card](https://docs.apostra.com/v3/plan-and-billing.md#the-published-rate-card)
for where to read it.

## What each account type pays for

The plan has one rate. Which activities are charged depends on the account type that did them.

| Account type | Not charged |
| - | - |
| Campaign management | The brief response |
| Storefront | Nothing |
| Listing | Everything. A Listing account has no charged activities |
| Agents | Nothing. An Agents account has no metered activity of its own |

Everything else is charged at the plan's rate. The metered activities are a brief
response (1 IU), an Interchange media buy in each billing period it is active (1 IU),
and Enhanced Reporting (4 IUs for each connected account in each billing period). A
Listing account cannot use Enhanced Reporting. The account type is read at the moment
an activity happens, so changing an account's type changes what later activity costs
and leaves what you have already been charged. See
[Change a Seller Account's type](https://docs.apostra.com/v3/seller-account-type.md) and
[Billing: plan and invoices](https://docs.apostra.com/v3/billing-plan-and-invoices.md).

## Which accounts the plan allows

Standard allows every account type: Campaign management, Storefront, Listing, and at
most one Agents account. The account types an organization can add, and the reason when it
cannot add one, are in `organization.addableAccountTypes` on the organization account's `get_status` (see
[Account types](https://docs.apostra.com/v3/account-access.md#account-types)).

## Move to Standard from the Listing plan

An organization that is already on the Listing plan stays on it until it chooses Standard.
The Listing plan allows Listing accounts and one Agents account, and refuses the other types.
Choose Standard in Plan & Billing (see [Plan & Billing](https://docs.apostra.com/v3/plan-and-billing.md)) to lift that.
The choice records an approval that a direct administrator of the organization confirms on
Apostra. When it is approved, the Listing plan ends and Standard starts. Your accounts keep
their types, and nothing you have already been charged changes.

Until then, the Add account dialog in the web app shows the types the plan does not allow
greyed out, says why, and links to Plan & Billing. A person who is not an administrator is
told to ask one. An agent reads the same answer from `organization.addableAccountTypes`
(see above).

## When the Rate Card changes

Standard follows the current Rate Card. A new revision applies to your organization
only if its written notice went out at least 30 days before your next renewal starts.
Otherwise you renew on the revision you are on and take the new one the month after.
Nothing you have already used or committed changes. Plan & Billing shows a pending
change and the date it takes effect until it does.


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