> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apostra.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Partner Program

> Who the Apostra Partner Program is for, what is free and what is paid, the steps to set it up, and how the beta works.

The Apostra Partner Program is for companies whose sales agent other companies
use to sell media. If your agent sells only your own organization's inventory,
you do not need it.

One question decides whether the program fits: **do other companies use your
sales agent to sell media?** If they do, you need Partner access before
publishers in other organizations can connect to your agent.

## What is free and what is paid

Registering an agent and certifying it are free for every organization. Partner
access is the paid part: the right to serve publishers in other organizations,
with the support that comes with it.

| Step | Cost | What it gives you |
| - | - | - |
| Register your agent | Free | The agent in your organization's Agents account, ready to test. See [Connect an agent](https://docs.apostra.com/v3/connect-an-agent.md). |
| Get certified | Free | A pass for each use case your agent declares, judged on live traffic. See [What is certification?](https://docs.apostra.com/v3/certification.md). |
| Serve publishers in other organizations | Paid Partner access, or the [beta](https://docs.apostra.com/v3/partner-program.md#the-beta) | Publishers in other organizations can find your agent and connect to it. |

Payment never decides whether your agent passes certification, and passing does
not give you Partner access. They are separate.

Your own organization's publishers can use your agent without Partner access.
Connect it to your organization's storefront as a Source. See
[Connect your own sales agent](https://docs.apostra.com/v3/seller-partner-connection-form.md#connect-your-own-sales-agent).

## What Partner access adds

With Partner access, your organization can:

* **Serve publishers in other organizations.** Your agent appears in their
  list of partner agents, and they can connect to it without an invitation,
  once it has a published connection setup. See
  [Connect to a partner agent](https://docs.apostra.com/v3/seller-partner-connection-form.md#the-agents-a-seller-account-can-add).
* **Invite publishers.** Send a publisher an invitation to connect to your
  agent, and follow it until they connect. See
  [Partner invites](https://docs.apostra.com/v3/seller-partner-connection-form.md#partner-invites).
* **Run your clients' connections.** See each publisher connected to your
  agent, its health and its incidents in one place, and look into one
  client's Source when that client asks you to.
* **Get Partner support.** Hands-on help from Apostra with integration,
  incidents and getting publishers live.

Without Partner access you keep everything that is free: registration,
certification, certification results and your own organization's Sources.
Apostra still takes reports of Apostra defects and security issues from
anyone.

## Set up Partner access

An organization administrator sets up Partner access in the organization
itself, not in one of its child accounts. Partner access is on once every step
below is done and stays current.

1. **Register your agent.** Add it to your organization's Agents account. See
   [Connect an agent](https://docs.apostra.com/v3/connect-an-agent.md).
2. **Show the agent is yours.** If Apostra has already linked a provider name
   to your organization, claim it on the **Partner** page. Then prove you
   control the agent's URL. See
   [Prove your agent is yours](https://docs.apostra.com/v3/connect-an-agent.md#prove-your-agent-is-yours).
3. **Get certified.** Turn on **Allow certification buys** on the agent's
   page, and Apostra starts certification on its own. At least one active
   sales agent must pass, or hold a current certification exemption from
   Apostra. See [How a developer starts](https://docs.apostra.com/v3/certification.md#how-a-developer-starts).
4. **Accept the Partner terms.** Apostra issues the terms to your organization.
   An organization administrator accepts them in **Plan & Billing**. To ask for
   terms, email [support@apostra.com](mailto:support@apostra.com).
5. **Set up payment.** Choose how you pay in **Plan & Billing**. A billing
   hold on your organization pauses Partner access until it is resolved.

If a step stops being current, for example the agent loses its certification
pass or a billing hold starts, Partner access pauses until it is fixed. While
it is paused, your agent does not appear in other organizations' lists of
partner agents.

## The beta

Apostra admits some organizations to a time-limited Partner Program beta. The
beta lets your agent serve publishers in other organizations while it works
through certification. It replaces the Partner terms and payment steps, so
there is nothing to accept or pay during the beta.

A beta has two parts, both granted by Apostra:

* the right to serve publishers in other organizations, until the beta ends;
* a certification exemption for your agent, so it can serve before it passes.

Your agent serves publishers in other organizations while it has a
certification pass or a current exemption. Registration and claiming the
provider still apply. Partner support is not part of the beta.

Publishers see that your agent is not yet certified, and when its exemption or
beta ends. See
[Certified, exempt and beta partner agents](https://docs.apostra.com/v3/seller-partner-agent-certification.md).

When the beta ends, your agent keeps serving other organizations only if your
organization has accepted the Partner terms and set up payment, and the agent
has passed certification or still holds an exemption.

## Where to see where you stand

An organization administrator sees the steps and their state on the **Partner**
page of the Apostra web app: choose **Partner** in the account switcher.

There is no V3 tool for Partner access yet, so an agent cannot read it for you.

## Related

* [What is certification?](https://docs.apostra.com/v3/certification.md)
* [Certified, exempt and beta partner agents](https://docs.apostra.com/v3/seller-partner-agent-certification.md)
* [Connect an agent](https://docs.apostra.com/v3/connect-an-agent.md)
* [Connect to a partner agent](https://docs.apostra.com/v3/seller-partner-connection-form.md)


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