> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apostra.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Lessons

> Teach your storefront agent how you like to sell, in your own words, and stay in control of what it learns.

## What a lesson is

A **lesson** is a short piece of guidance, in your own words, that your
storefront agent follows when it answers matching briefs. "For stationery
brands, lead with the lifestyle video package." "Keep proposals for budgets
under \$10,000 to two products." "Keep the pitch short and confident."

Lessons replace writing a long Playbook. You teach the agent one point at a
time, from real conversations, and you decide what it keeps.

## How a lesson is made

1. **You notice something in a conversation.** In [Sessions](/v2/storefront/sessions),
   you read what a buyer asked and what your agent answered, and leave a
   private note.
2. **You select Teach this on the note.** Your assistant proposes a lesson
   that keeps your note's words exactly. It suggests who the lesson applies to,
   for example one advertiser, one category, one channel, one market, or every
   brief. If that is not clear from your note, it asks you.
3. **You preview it.** The preview runs the original brief twice, once
   without the lesson and once with it, and shows what would change: the
   opening line, the products, the bundles and whether the agent would pitch or
   pass. A preview changes nothing about your agent or your Sessions, and is never
   sent to a buyer. Two runs of the
   same brief can differ a little, so treat small differences as noise.
4. **An administrator approves it.** Until then the lesson does nothing.
5. **It shapes future answers.** When a later brief matches the lesson, your
   agent follows it, and the answer is marked **Taught by lesson** in your
   Session, with the lesson's words.
6. **An administrator can retire an active lesson at any time.** A retired
   lesson stops shaping new
   answers straight away.

You can also propose a lesson directly, without starting from a note.

## Who can do what

* Anyone on your seller team can write notes and propose lessons from them.
* Only an administrator of your seller account can approve or retire a lesson.
* Approving and retiring must be done by that person, signed in as themselves.
  Scope3 staff cannot approve your lessons for you, and nobody can approve
  while acting on someone else's behalf.
* Notes and lessons are private to your seller account.

## What buyers see

Buyers never see your lessons, your notes or the wording of your rules. Your
agent's answer to a buyer is written in market terms. If a lesson leads it to
leave something out, the buyer sees that it is not part of the proposal, not
your reason.

## Limits in the pilot

* A lesson can be up to 500 characters.
* Up to 12 approved lessons can shape a single answer. The most specific win:
  one buyer, then one advertiser, then a category, channel or market, then
  every brief.
* Lessons about pricing or about when to decline can be proposed and
  previewed, but cannot be approved yet. Prices and floors stay in your
  pricing settings, which always take priority over lessons.

## Availability

Lessons are a pilot that Scope3 staff switch on for each storefront. If you do
not see Teach this or the lesson card, your storefront is not in the pilot yet.
Storefronts in the pilot that still send Playbook text have it split into
proposed lessons for review (see
[Operating-instructions history](/v2/storefront/operating-instructions/overview)).

## Related

<CardGroup cols={2}>
  <Card title="Sessions" href="/v2/storefront/sessions" icon="messages">
    Read your agent's conversations and leave private notes
  </Card>

  <Card title="Merchandising simulator" href="/v2/storefront/merchandising-simulator" icon="flask">
    Compare answers with and without lessons on saved briefs
  </Card>
</CardGroup>


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